ADVERTORIAL
Peigín Crowley
with her BMW
iX at Hayfield
Manor Cork.
DARRAGH KANE
One of the new
Ground gift sets.
STYLE MEETS
SUSTAINABILITY
Why Irish wellness entrepreneur Peigín Crowley
endorses the new BMW iX
M
eaningful and purposeful
is how Irish holistic therapist
and wellness entrepreneur
Peigín Crowley describes
Ground
Wellbeing,
the
sustainable brand she launched from her kitchen
table in 2020. She now employs a staff of nine.
Ground combines her expertise and a 20-year
career in the spa sector as well as her own quest
for hormone health and longevity. I wanted to
create a brand that focuses on rebuilding our
at home relationship to help bring us back to
ourselves and remind us of what really matters.
Ground products and rituals are calming and
restorative and created for men, women, and
children, to encourage us to tóg go bog é; to take it
softly; to mind ourselves, and to mind those that
we love.
Crowley does not take a one-size-fits-all
approach. For Christmas, she is launching nine
special gift boxes for those going through various
life stages, from menopause to insomnia, as well
as IVF and chemotherapy. These sets (from €35)
uplift, support, comfort and encourage, with
the help of gorgeous body oils, face masks and
balms, bath salts and pillow sprays. The gift sets
arrive beautifully packaged, combining style
and sustainability. We use recyclable glass,
recycled paper and card, and we use ink and
glue, and preserved blooms that are friendly to
the environment. All our products are 100 per
cent natural so theyre biologically absorbed and
assimilated without any toxins.
When not fulfilling orders, Crowley is on the
road, visiting the portfolio of five-star properties
in which Ground treatments and products are
found including Hayfield Manor, Cork, Mount
Juliet, Kilkenny, The K Club, Co Kildare, The
Europe, Killarney and The Shelbourne, Dublin.
I clock up 3,000 miles a month, but its made
so much easier in my BMW iX, which I describe
as a hover board I zip around noiselessly, she
says. Arriving at meetings my BMW iX not only
impresses car enthusiasts and hotel concierges,
the vehicle and company aligns with my
professional ethos.
Having researched the manufacturing process
for BMW production, Crowley is impressed with
BMWs 360 sustainability strategy. This takes a
holistic approach from ensuring transparency
throughout its supply chain through to the
reduction of CO2 emissions and reimagining how
cars of the future will be made.
There are four key principles in their strategy
explains Crowley. Recycling, reducing,
reusing and rethinking which all contribute
to transforming their business into a circular
economy. This is the ultimate aim of my own
business its inspiring to see a company with a
clear mission.
If BMW is taking sustainability to a whole new
level within the motor industry, a key part of the
strategy is to expand its range of electric vehicles
and look beyond it. By 2025, there will be 25 fully
electric models available half of the companys
global sales will come from electrified cars.
Recycling is an integral part of this process.
For example, almost no chrome is used in the
The interior of the BMX iX.
manufacturing process. Instead, there is a high
proportion of secondary aluminium and recycled
plastic used, as well as FSC-certified wood,
Castanea leather (derived from cactus) which is
tanned using olive leaf extract, and even recycled
components from fishing nets.
I drove the BMW 330e plug-in hybrid until
January, when I took possession of the iX, the
companys most sustainable car to date, explains
Crowley. The BMW iX is a first class drive
and a beautifully intuitive machine thanks to
its state-of-the-art design. From adjusting seats
to the correct position, and switching mode
depending on mood from sport to relaxation
to hyper-efficient its an intelligent car without
being showy. The whole family loves it, she says.
Theres a Max climate setting you can hit and
straight away it just kicks in. The sound system is
amazing, and my kids have loads of space in the
back seats, with chargers of course! Every detail
has been thoughtfully considered.
I am lucky as I also have one of the BMW
Charging Cards, which allows me to charge at
Ionity and ESB public charging stations. When
you buy an EV from BMW you also can go
to one of their preferred suppliers and have a
charging unit installed at home. They have made
a conscious effort to make everything as easy and
convenient as they possibly can, says Crowley.
I am proud to be associated with a company
which doesnt just do the sustainability thing
but instead is transforming itself, through every
area of the business, to make it sustainable.
www.groundwellbeing.com.
NEED TO KNOW: The BMW iX is available in two models, the BMW iX xDrive 40 and the
BMWiX xDrive 50 The range of the iX is up to 613 kms (WLTP) At Ionity charging stations
the battery can charge to 80% in 35 mins in BMW iX xDrive50, and 31 mins in BMW iX xDrive40
Did you know that world famous composer Hans Zimmer has designed the electric vehicle
sounds, called BMW IconicSounds? Prices start from 94,925; available to order.
PARTY DRESSING / POTENT SCENTS / BOOKS / BUTTER BOARDS / ART-FILLED HOTELS / WHAT WRITERS READ / REINVENTING MEN'S STYLE MAGAZINE NOVEMBER 2022 with THE IRISH TIMES s.ie os gl www .th e Add Sparkle! Jewellery trends and how to wear them
VERONIKA FAUSTMANN CONTENTS IN THIS ISSUE THE GLOSS MONTHLY REMINDER SIGN UP to receive a monthly reminder by email when THE GLOSS is out so that you never miss an issue. Simply register your details on WWW.THEGLOSS.IE. ñó øó MILANESE STYLE Four architects at home in Milan Pre-loved purple bo
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JEWELLERY 5 7 FINELY Judged 1 2 4 3 A discreet gold jewellery trend has emerged: delicate pieces worn every day like a second skin. Think fine chains and tiny, gold-set diamonds and semi-precious stones. Friends Margaret ORourke of MoMuse in the Powerscourt Town Centre and stylist Ingrid Hoey
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ADVERTORIAL Peigín Crowley with her BMW iX at Hayfield Manor Cork. DARRAGH KANE One of the new Ground gift sets. STYLE MEETS SUSTAINABILITY Why Irish wellness entrepreneur Peigín Crowley endorses the new BMW iX M eaningful and purposeful is how Irish holistic therapist and wellness entrepreneu
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Elegance is an attitude Kate Winslet
THE LONGINES MASTER COLLECTION
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