LIFESTYLE
I plan a dress
purchase for
weeks before I
pull the trigger.
your purchase, and plan which pairs you really want
to buy.
In New York, Freya Drohan, from Malahide, is
fashion editor at The Daily Front Row and a freelance
writer for Cosmopolitan,
ELLE and fashionista.com.
SNEAKERS
Drohan has a 150+ strong
collection of vintage and
vintage-inspired dresses.
I stalk and spend on
vintage frocks. My dresses
are what everyone knows me
for; I only own one pair of
jeans, and people will jokingly
do a double-take if they see
me in them. I blame New
Yorks incredible secondhand
retailers
and
frequent
designer sample sales for my
addiction. I arrived with just
NEW WAYS
two suitcases, now, by my
last count, I have over 150
dresses. As well as shopping
in secondhand stores, I use
The RealReal app as I imagine
Consumers are becoming
people who are into sports
more comfortable with
might build fantasy football
phone-centric shopping
teams
saving ruffled Johanna
and social commerce
Ortiz
numbers, tulle dresses
(shopping within social
media platforms) as brands
by Giambattista Valli or
increasingly harness artificial
Oscar de la Renta ballgowns.
intelligence and big data
Even though I couldnt afford
to make recommendations
these pieces, I still mentally
tailored to the customers
file them away for future
taste. INSTAGRAM has long
inspiration. I also already own
been a platform to discover
products and brands but
my future wedding dress (I am
the new Checkout feature
single), a champagne silk maxi
in Instagram Shops allows
with a marigold watercolor
users to make purchases
floral print from Roberto
within the app. Use the
Cavallis S/S 2008 collection.
Saved function to curate
your own shopping lists.
I also love discovering small
Some users have also taken
brands on Instagram, like
to creating weekly shopping
FillyBoo, AMUR and Queens
lists for their followers.
of Archive. I plan a dress
CURATED E-COMMERCE
purchase for weeks before I
Platforms like Collagerie,
pull the trigger. Because I have
founded by former Vogue
editors, selects products
so many already it has to be
from different retailers,
really special to make the cut.
putting them under one
Ifpassionspendingisdefined
virtual roof, the idea being
as spending on things for which
one thing over everything
you feel love, this next example
less is more. NEWSLETTERS
containing curated shopping
probably qualifies. A successful
lists with links to buy include
(single) Irish businesswoman
The Pinterior, which pulls
with an expense account, a
together eclectic homewares
company car, meetings with
in a cool edit. Two apps
colleagues
over cocktails and
coming soon: YES is like
frequent
travel
abroad (these
Tinder for shopping swipe
yes or no on items that
days, though, its more Zoom,
appear in your feed; the
less hotel room) made up her
more you interact, the
mind on the eve of lockdown,
more the app learns about
to get pregnant. Six months
you, the more tailored
and 30,000 worth of fertility
suggestions become.
treatment later, she awaits the
BEHOLD goes one step
further, styling new pieces
result of her scan. All going
with items you already have
well, she considers it money
in your wardrobe.
well spent.
TO STALK
&SPEND
VINTAGE DRESSES
the more you read, research and inform yourself
about jewellery, the more fascinating detail there is to
learn. Mestrallets beautifully designed catalogues are
packed with pieces she sources all over the world, and
are a great source of information too.
One client wanted an emerald cluster ring and a
large diamond ring. She had done her research and she
was happy to wait for the right thing. She found the
emerald at our September auction but is still holding
out for the right diamond. Mestrallet has a whopper
diamond going into December sale, which will be
livestreamed, with remote and online bidding, as well
as a host of other more modestly priced pieces, so she
just might find it there.
Passion spending should always give a long and
pleasurable return on investment. While years
separated the two events, Penny McCormicks bigticket Cartier watch purchases were the result of a
longheld admiration for Jackie Kennedys watches,
a combination of happy windfalls and savings (and
several weeks loitering at jewellery shop windows.)
In terms of pleasure, and price per wear, they are one
of the most parsimonious outlays Ive ever made.
Others stalk and spend on designer, good
secondhand or vintage fashion, bags and shoes.
Jessica Garland-Blake, from Killiney, works in the
luxury events industry in London and has a passion
for high-end heels which she pursues with total
dedication and careful budgeting. I keep wishlists
on Net-a-Porter and Matches Fashion: when sale
time comes around I receive alerts, then decide which
pieces I will invest in. I have notifications set up on
Vestiaire Collective for certain brands I just found
a pair of pink velvet Prada heels for £50. If you look
24 December 2020 THE GLOSS MAGAZINE
Freya Drohan with her
vintage dresses.
Jessica GarlandBlakes collection
of designer shoes.
after shoes properly, re-soling and reheeling them when they need it, you
will have them for years. I store them
in their bags in the box, always with
the plastic shoe frame.
Aoife Ní Thuama, a graphic designer,
saves up and spends on trainers. I
follow dedicated sneaker accounts on
Instagram: @TheDropDate for release
dates; the Nike app SNKRS, for limited
edition Nike trainers via raffle entries.
Depop and eBay are good resources for
finding vintage or re-released trainers.
You see trainers months ahead of their
release, which allows you to mull over
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LIFESTYLE I plan a dress purchase for weeks before I pull the trigger. your purchase, and plan which pairs you really want to buy. In New York, Freya Drohan, from Malahide, is fashion editor at The Daily Front Row and a freelance writer for Cosmopolitan, ELLE and fashionista.com. SNEAKERS Drohan h
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